I can’t resist a momentary return to the topic of my last column, session IPAs. I decried their lack of balance and malt flavor, though I admit there is a bit of personal preference involved. However, what is inexcusable is that they are more expensive than the corresponding brewery’s real IPA. It takes less of every ingredient other than water to make them. Why, then, are they not cheaper? I really hope that this is not the beginning of Big Beer marketing nonsense invading craft beer.
That’s from a very good column by San Antonio Express-News beer columnist Markus Haas, and he’s not the first to have noted this “phenomenon.”
The whole column is well worth a read as Haas takes on “the folly and foibles around America’s favorite adult beverage.” This is my favorite of the other topics:
Onward to something that makes me shake my head whenever I’m sampling beers in a bigger group. Each time a new bottle gets opened, someone is sure to excitedly pull out his phone and take a picture of the label instead of pouring beer into his glass. It’s the curse of the Untappd user…
If you have no idea what Untappd is (and, yes, that spelling is correct), do not even think about clicking on that link, congratulate yourself on having a sense of decorum and desirable social skills and imagine large middle-aged men acting like teen-age girls who’ve come across a rock star.
You can thank me later.SHARE