Here’s Stephen on the top five beers in cans, one of which (surprise!) I have in my ‘frig pretty regularly. Thanks to Richard Ruch, who found it even faster than my daily Google search (I guess ’cause even Google sleeps now and then but a dedicated spammer never does).
In this morning’s Inky review (Ruch-submitted as well), Craig LaBan gets a tad nasty about the food at Devil’s Den (and toss in slaps at some other Philly gastropubs too), but he he sure does love him the beer scene a whole buncha lotta.
Leigh Maida, the lovely lady carrying Spanky on her back, checked in this morning to ask some help in imbedding this video on the Memphis Taproom website and mentioned in passing that
Someone from the Orval brewery watched the video on your site & got in touch with Brendan…you’ve got a global readership!
Cool. And I know you guys are all happy to know that you are part of an international community of readers. From my perspective, better it was a paying readership, really, but worldwide fame is a reasonably close second.
Or maybe not.
Finally, in a bit of irony, FedEx, that fine shipping company which seemed dedicated to protecting me from evil booze when it sent back two, count ‘em two, shipments of Budweiser American Ale in a row, ended up calling me at six in the morning one day last week so that they could be sure to have the correct address to get it to me on the third try. Go figure.
It was a lovely package, as most A-B PR shipments are, two bottles of the new Ale (which hits the market mid-September, two bottles of Bud (man, it’s got to be ten residences and a dozen or more refrigerators ago that even one of those rested in a ‘fridge of mine) a very nice embossed Bud glass and an even nicer engraved Bud Ale classic pint glass.
I took one bottle of each and the Bud glass to the Beer Yard to share with Mark, Ryan and the munchkins, and drank the other two side-by-side, the Bud in a simple bar glass and the Bud Ale in the pint they’d sent. Okay, honestly, after a few sips of the Great American Lager, I had refreshed my memory more than enough and concentrated on the Ale.
Not bad actually, decent hops in the nose, though less evident when drinking, but more flavor than all you geek-y types might have expected. This held true while the beer was still relatively cold, but as I allowed it to warm up, It moved strongly toward that flavor I can’t quite describe but which I’ve often found in mass market beers. A quick cold one or two at a bar or party where there’s nothing craft-y available? I’d have no problem with that, I think (more than one might change my mind, admittedly).
I suspect this beer is going to do reasonably well in the market (although the level which is “reasonably well” for A-B is pretty damned high and I might be overestimating). The package is attractive, Bud is putting its brand strongly on the label (other than with most of the other craft-style brews they’ve introduced and it should have its appeal to Bud drinkers curious enough to edge carefully over into the growing world of flavorful beers. I’d also guess that other mainstream beer types would at least want to give it a try as well. It is inevitable that some of those people will find that tasting their beers has a strange sort of appeal–a small step, but a step–and some might even be encouraged to step things up a grade.
Among current craft beer drinkers, aside from a novelty try, I’m not sure there’s going to be much of an audience. Maybe some of the Yuengling drinkers? The folks who’ve never moved beyond Sam Adams Lager? I dunno. For them it would be a definite step back in flavor and complexity and, if they were so inclined, why not go to Boston Lager?
In sum: this is a better than a last beer at the bar at 2am option, maybe even a friends with benefits sort of option, but probably not a let’s settle down and create our own seasonals option.
Choose to date or not accordingly.