The Union Jack Report #2: Branding.

Just a note for all of those who think Big Dan Bengel’s guerrilla marketing campaign on behalf of Ortino’s Northside isn’t having its effect. While talking with folks at Union Jack’s Saturday afternoon about the big party the night before, I was told by two of them, in almost the same words, “the whole Northside crowd was here.”

Seems to me that indicates that the big fella is establishing a brand, no?

Well, I guess you could say what he’s branding is not a place but rather the motley crew of reprobates of which he is (somehow) the leader.

But that’s something, innit?

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