If you haven’t seen this story, check it out. It is astonishing that a huge corporate entity like Diageo could be so outright stupid. There will be repercussions, of course. Jenn Litz sums it up nicely in this morning’s Craft Business Daily:
The incident will no doubt fuel craft brewers already acute mistrust of large brewers, and shines a light on how important transparency is in this age of instant electronic media.
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This is like Snidely Whiplash level of screwing though. Brewdog’s name was on the trophy!