Lace on the glass.

Newly minted craft brewery Yuengling is having its usual really strong roll out in Massachusetts and distributors not in the game and competing brands are feeling the affect. According to this morning’s Beer Business Daily, America’s oldest family owned brewery has gotten distribution in 6,000 accounts, which means other brands have lost a lot of taps at all levels, ranging from session beer specialist Notch Brewing to craft icon Brooklyn (at least one bar owner report that Yuengling is outselling everything else on tap by 3 to 1). This too shall pass, trust me, but Yuengling will remain a major player as it always does wherever it’s an option. My opinion is that it becomes the classic “cross-over” option, the beer that gets those guys and gals who are not quite ready to dive into high ABV, way hoppy beers to take their first nervous steps in that direction.

Dave Bronstein, who was a mainstay on the Sly Fox brewing team from 2007 until recently and lead brewer there for the last four of years, is the new head brewer at the Cherry Hill start-up, Boardwalk Brewing, which is located in the former home of Flying Fish (where Dave once worked on the bottling line). Says Dave: “it’s a dream come true. I am excited for the freedom to experiment and make some great beers that showcase the passion and curiosity that were sparked during my first batch of homebrew.” Boardwalk will open in May if things go as planned but will be hosting series of “pop-up” openings along the way.

As noted at the Beer Yard website (a place where beer stuff is noted and which you should be visiting with dedicated regularity), craft beer is becoming an if-flight staple for many airlines. According to the ABC News story, “Reasons for the surge include the craft beer industry’s new preference for cans over bottles — which are lighter and easier to store on drink carts — as well as greater availability of the beers.” You know, many flights have long had better beers (and liquor) on board that what is rolled out on the carts, but they never tell anybody. Whether this is because the airline itself dictates that or the crew is saving it for themselves isn’t clear. Alerted by the folks at Fuller’s just before I flew home from London a few years back, I asked for and enjoy London Pride all the way home.

Anent the above, when Oscar Blues canned Dale’s Pale for the first time, one of the reasons given was that this enable them to get their beer onto planes. I know I wrote about that several places back in the day, but it seems to have disappeared from the brewery’s history (or I’ve just missed seeing it); I’ll have to check next time I’m talking with those guys.

The “all the things that have to be done right now if not sooner” pile had been steadily worked down to where my reading copy of The Craft Beer Revolution: How a Band of  Microbrewers Is Transforming the World’s Favorite Drink by Brooklyn Brewing co-founder Steve Hindy is now at the top. I’ll try to get a review up no later than this week because the official release date is a little less that three weeks away.

Share SHARE
This entry was posted in Beer Is Good, Beer Yard, Books on Beer, Breweries, Brewers, Media, Observations. Bookmark the permalink.