Tag Archives: Gimmicks

The game of the name.

This one, I guess, gets filed with a Be Careful What You Wish For label. I am not a fan of gimmick beers, the “Three Stooges” or “Billy Beer” sort of silliness which has nothing whatsoever to do with beer … Continue reading

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Creative packaging & marketing: Iron Hill goes 3-D, General Lafayette creates “Marquis Society.”

My pal Joe Sixpack’s column in today’s Philadelphia Daily News is all about packaging beers in big bottles and some of the unique ways it’s done. One he missed is coming from Iron Hill Brewery & Restaurant, an organization of … Continue reading

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Take that, Sam Calgione.

Given this, the only place left for Dogfish Head to go is back to the Garden of Eden.

Posted in History, News | Tagged , , , | 8 Comments

Meme Me Up, Scotty.

Some of you faithful readers might– a) because it was that mean Stan Hieronymus who got me into the mess or b) because it hints at what are, for the most part, never before revealed secrets from your favorite beer … Continue reading

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In March Madness, Our Last Best Hope Is Villanova. In Beer Madness, It’s Troegs Hopback Amber.

If you care about such silliness, the last local beer standing in the annual Washington Post Beer Madness competition is Troegs Hopback Amber, up against Stone Pale Ale in the semi-final round, the latter having knocked Dogfish Head 60-Minute IPA … Continue reading

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Start ‘Em Young, Start ‘Em Right.

Although I know it’s the thing to do for some beer writers to use their dogs to try and humanize themselves and become loveable, but I would never go that route. Too crass and obvious, y’know? I express my humanity … Continue reading

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Stephen Beaumont Did It So I Wouldn’t Have To. But I Did Anyway.

A week or so ago, I walked outside my front door and found a large, somewhat heavy package awaiting me. This is what was inside: And this is what was inside that: Complete with these instructions: I was going to … Continue reading

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